Selected books on influence and persuasion. Key tools in a managers arsenal.

• Influence: The Psychology of Persuasion The classic book on persuasion which explains the psychology of why people say “yes”—and how to apply these understandings.
• Pre-Suasion: A Revolutionary Way to Influence and Persuade Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one’s listeners to render them most receptive.