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Books on Influence and Persuasion

November 12, 2017 Leave a Comment

Selected books on influence and persuasion. Key tools in a managers arsenal.

  • Influence: The Psychology of Persuasion The classic book on persuasion which explains the psychology of why people say “yes”—and how to apply these understandings.
  • Pre-Suasion: A Revolutionary Way to Influence and Persuade Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one’s listeners to render them most receptive.

Filed Under: Books Tagged With: influence, persuasion

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